Privacy Policy

WM Apothecary
Last updated: 15 October 2026

1. Who We Are

WM Apothecary is a Scottish fragrance brand based in Perthshire, creating pure soy wax melts and hanging car air fresheners inspired by Scotland.

For data protection purposes, the business is operated by [legal business owner's full name], trading as WM Apothecary.

Email: hello@wmapothecary.co.uk

2. Information We Collect

Our website provides information about our brand and products. We do not currently sell products or process orders directly through this website.

Depending on how you use our website, we may collect:

- Contact information: your name and email address if you contact us.
- Enquiry information: details you choose to include in a message.
- Technical information: such as your IP address, browser type and information about how you use the website, where collected through hosting services, cookies or analytics tools.

Please avoid including sensitive personal information in messages to us.

3. How We Use Your Information

We may use personal information to:

- Respond to enquiries and messages.
- Provide information about our products and brand.
- Maintain, secure and improve our website.
- Understand website usage where appropriate.
- Meet applicable legal obligations.

We process personal information only where we have an appropriate lawful basis under data protection law.

4. Sharing Your Information

We may share necessary information with trusted providers who support our website, email and technical services.

We may also disclose information where required by law.

We do not sell your personal information to third parties.

5. Links to Other Websites

Our website may link to third-party platforms, including eBay and Etsy, where our products may be available for purchase.

If you follow these links, your activity and any personal information you provide will be subject to the relevant platform's own terms and privacy policy. We do not control how those platforms process your information.

6. Cookies and Analytics

Our website may use cookies or similar technologies to support essential functionality and, where enabled, analyse website traffic.

The cookies used depend on the website features and services configured. Non-essential cookies will only be used with consent where required by law.

You can manage available cookie preferences through our website's cookie settings.

7. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries and meeting applicable legal obligations.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

8. Keeping Information Secure

We take reasonable steps to protect personal information against loss, misuse, unauthorised access or disclosure. However, no internet transmission or storage system can be guaranteed completely secure.

9. Your Rights

Under applicable data protection law, you may have the right to access your personal information, correct inaccuracies, request deletion, restrict or object to certain processing, and exercise other rights where applicable.

To make a request, contact us at hello@wmapothecary.co.uk.

You can also raise concerns with the UK Information Commissioner's Office at https://ico.org.uk/.

10. Changes to This Policy

We may update this Privacy Policy if our website, services or data-handling practices change. The latest version will be published on this page.

11. Contact Us

For questions about this Privacy Policy or our use of personal information, contact:

WM Apothecary
Email: hello@wmapothecary.co.uk